About - KinWise

Where Research Meets Real Family Life

Science-backed guidance, created by parents for parents.

At KinWise, we believe prevention is better than cure. Our mission is to help parents nurture their children's emotional intelligence so they are ready to build healthy, fulfilling connections with others and are better equipped to understand and protect themselves.

We know you're busy. You're juggling work, family, and countless daily decisions. But you're also deeply committed to raising emotionally intelligent, socially confident children. We're here to give you practical, bite-sized tools you can trust, no jargon, no guilt, just clear, science-backed guidance.

Built on Expertise, Shaped by Real Parenting Experience

Professional Foundation

For over 12 years, Diana Mary Kelly led multidisciplinary teams of psychologists, therapists, social workers, and educators across the UK, helping schools understand and respond to the emotional needs behind children's challenging behaviours.

Her work wasn't theoretical, it was hands-on and transformative, impacting over 750,000 children every year through school-based emotional development programs. Teachers felt empowered, classrooms became calmer, and children felt understood, safe, and ready to learn.

The Personal Insight

But Diana isn't just an expert, she's a parent too. Raising four children while managing a demanding career gave her firsthand experience of how overwhelming parenting advice can feel.

"I wish I'd known more about emotional development when my children were younger," Diana reflects. "The insights I gained working with child development specialists were invaluable, but they came after I'd already navigated many of those crucial early years."

That's why she created KinWise, to give parents access to the same reliable, science-backed insights she wishes she'd had sooner.

Making Emotional Intelligence Accessible to Every Family

Our Commitment is to help busy parents nurture children’s emotional intelligence so they become self-aware and discerning of others. Skills they need to build safe, fulfilling connections in today’s rapidly changing world. Since prevention is better than cure, we offer bit-size tools with insights and practical tips to meet immediate needs and develop emotional learning. Supported by scientific research and further reading for those who want to find out more.

Our resources are:

Trustworthy: Grounded in established research and real-world application
Respectful: Acknowledging you know your child best

Practical: Designed for busy family life, not perfect conditions
Hopeful: Focused on prevention and your child's potential to grow and thrive

What Makes KinWise Different?

Many parenting resources tell you what to do. We give you the why behind children's emotions, so you can trust your instincts and respond with confidence.

We're not here to teach you how to parent. You know your child better than anyone. Instead, we provide you with knowledge and tools that help you trust your instincts and respond with confidence.

Parent-friendly

Clear, simple explanations, no overwhelming jargon

Prevention-focused

Small conversations today build healthy relationships tomorrow

Science-backed

Every guide is based on established psychological research and neuroscience

Time-conscious

Bite-sized resources that fit into busy family life

Meet Diana Mary Kelly

Professional Background:

Master's Degree in Information Science
12+ years leading child development programs impacting 750,000+ children annually
Former Managing Director of a consultancy supporting school staff across the UK
Specialised in translating complex research into practical applications for parents and educators

Personal Experience:

Mother of four independent adult children (two boys, two girls)
Balanced parenting and leadership roles while raising her family
Passionate about helping parents feel confident and calm when guiding their children's emotional growth

When not developing KinWise resources, Diana enjoys walking and cycling in the English countryside and pursuing creative interests in drawing, oil painting, and interior design.